Pricing is where reseller profit is made or lost. Price too low and you work for nothing; price too high and customers go elsewhere. Here’s a framework that gets it right.
Start From Your Costs
Before picking any number, know your exact cost per subscription: credit cost × your per-credit rate, for each plan duration. This number changes when you move bundle tiers, so recompute it after every purchase. The credits guide explains the mechanics; the profit calculator does the arithmetic.
The Four-Plan Structure
Most successful resellers offer four durations:
| Plan | Role | Typical structure |
|---|---|---|
| 1 month | Entry point, low commitment | Highest price per month |
| 3 months | Small discount | ~5–10% off monthly rate |
| 6 months | Commitment nudge | ~15% off monthly rate |
| 12 months | Your profit engine | ~20–30% off monthly rate |
The discounts push customers toward longer plans — which is exactly what you want: locked revenue, less churn admin, better cash flow for bigger credit bundles at better rates.
Margin Targets
Healthy reseller pricing typically lands at 2–4× your credit cost on monthly plans. Where you sit in that range depends on your market and your service level:
- Price-led markets (heavy competition, price-sensitive customers): stay closer to 2×, compete on responsiveness — a value panel like Nexon helps here
- Service-led markets (you answer fast, set up devices, solve problems): 3–4× is defensible, because customers are buying you as much as the stream
Anchor With the Monthly Price
Always present the 12-month plan next to the monthly one. “12 months for $90” sounds expensive alone; next to “$12/month,” it’s a clear saving of $54. The monthly price is the anchor that makes longer plans sell.
Multi-Connection Pricing
If your panel supports extra connections (Mega OTT sells 1, 2 or 3 devices per account), build tiered plans: single-device base plan, family plan at a higher price. The extra connection costs you a few credits; the family plan retails for significantly more. Households are your most profitable segment.
Five Pricing Mistakes
- Underpricing to win the first customers — you attract the highest-churn buyers and set an anchor you can’t escape later
- One flat price for everything — no plan structure means no upsell path
- Ignoring bundle economics — your per-credit rate at volume changes what prices are profitable; recompute regularly
- Free lifetime “deals” — lifetime offers destroy your renewal revenue and your business with it
- Never raising prices — as your support and reputation improve, your prices should reflect it; grandfather old customers briefly, then align
Review Quarterly
Costs, competition and your service level all change. Every three months: recheck credit rates, review which plans actually sell, and adjust. And if you want a sanity check on your structure for a specific market, message us on WhatsApp — we see what works across many resellers.
